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Patrick Barber
Graphic Designer


American Tacos is a landmark book by Jose R. Ralat, the taco editor of the Texas Monthly and one of the preëminent experts of tacos and taco culture. This book is not a cookbook; it;s more of a field guide to tacos. So we avoided implcations of food, dinind, or cooking. It was a challenge to make a book about tacos without any delicious photos of tacos on the cover! Eventually we landed on the idea of crafting letterforms inspired by the signs on taquerias and taco trucks. I engaged sign painter Mark Casey to paint some amateur-ish signs, and used those signs for the cover art, title page, and endpapers. The book was art directed by Dustin Kilgore for the University of Texas Press. 





Passed the spine test! 



Endpaper detail