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Patrick Barber

Art Direction and Design

American Tacos is a landmark book by Jose R. Ralat, the taco editor of the Texas Monthly and one of the preëminent experts of tacos and taco culture. This book is not a cookbook; it’s more of a field guide to tacos. We needed to create a cover that captured the excitement and eternal wonder of tacos, without showing... tacos. My solution was to use lettering inspired by the hand painted signs and menus of taquerias and taco trucks.

I designed the cover, binding, and text, and laid out the book. 
Cover lettering by Mark Casey.
Art directed by Dustin Kilgore, for the University of Texas Press.