American Tacos is a landmark book by Jose R. Ralat, the taco editor of the Texas Monthly and one of the preëminent experts of tacos and taco culture. This book is not a cookbook; it;s more of a field guide to tacos. So we avoided implcations of food, dinind, or cooking. It was a challenge to make a book about tacos without any delicious photos of tacos on the cover! Eventually we landed on the idea of crafting letterforms inspired by the signs on taquerias and taco trucks. I engaged sign painter Mark Casey to paint some amateur-ish signs, and used those signs for the cover art, title page, and endpapers. The book was art directed by Dustin Kilgore for the University of Texas Press.